Disclosure: Post sponsored by Spherion, but all opinions are my own. Please see below for additional disclosure.
I love social media. I’ve talked about it, blogged about it and you can catch me on Twitter and Instagram all the time. But…social media isn’t the end all be all. You can find guru’s that will tell you about social media’s impact on recruiting and engagement and employee satisfaction but like a lot of “best practices” you have to use these tools wisely.
Today, I’m highlighting research that I think will provide you with insight into not only using social media in your recruiting efforts but also reveal new trends, insights and impacts important for US employers.
For over 15 years our friends at Spherion have been conducting the Emerging Workforce Study, this years study focuses on the major milestones of the employment lifecycle. The study was conducted by Harris Interactive from February through April of 2014 and surveyed 2,000 employees and 230 HR Managers.
Spherion’s research revealed key intersections between the employee life cycle and important topics in the HR space: social media, job satisfaction, generations and work life balance.
To help those of you who may be unwilling or unable to read through a long research paper (no judgement), Spherion also put together a handy infographic with highlights from the research study which include:
- 44% of workers believe social media is influential in their view of a company they might work for.
- 51% of workers agree their company’s online reputation impacts its ability to recruit workers.
- 46% of workers say when they consider new employment, the company’s online reputation will be as important as any job offer they are given.
- Less than half (45%) of companies utilize tailored recruitment strategies based on different age groups or professions.
- Yet, recruiting workers isn’t a one-size-fits-all approach. Manufacturing workers are mostly likely to land their job through a staffing agency, while accountants rely on professional associations and networking.
- 51% of highly engaged workers agree strongly with the company’s mission, purpose and vision versus 17% of least engaged workers.
- 54% of highly engaged workers agree that their company communicates its mission extremely or very effectively, versus 24% of least engaged workers.
- 59% of highly engaged workers agree that their company follows through on its mission versus 24% of least engaged workers.
Check out the infographic for more information:
For more information on the study click here.
Spherion partnered with bloggers such as me for their Emerging Workforce Study program. As part of this program, I received compensation for my time. They did not tell me what to purchase or what to say about any idea mentioned in these posts. Spherion believes that consumers and bloggers are free to form their own opinions and share them in their own words. Spherion’s policies align with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations.